Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Joe Lycett: Is comedian still called Hugo Boss? | Metro News
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
Here's why comedian Joe Lycett has changed his name to Hugo Boss | The Scotsman
Comedian Joe Lycett legally changes his name to Hugo Boss
Comedian legally changes name to Hugo Boss – important lessons for brands - World Trademark Review
Why has comedian Joe Lycett changed his name to Hugo Boss? | The Week UK
Comedian 'legally changes name to Hugo Boss' in trademark taunt - The Irish News
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Joe Lycett reveals he's changed name back from Hugo Boss in "final statement" - Radio X
BBC DJ changes name to Joe Lycett amid comedian's Hugo Boss stunt
Top 10 Times Joe Lycett Trolled Companies - YouTube
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
